The Digital Divide

The Digital Divide

mark tilbury  //  Been involved in intranet, website and knowledge management since 1997. Became the Online Manager for a professional services firm in 2000 and have been guiding the fortunes of their online and knowledge sharing offerings ever since. Talk to me about building sustainable online communities, usability, accessibility, social media, collaboration, implementing Sharepoint and running an intranet and KM programme on a shoestring.

Feb 10 / 3:32am

Going local

Was provided with a good example of what I would describe as 'localism' knowledge sharing yesterday.

I'm sure I read once that knowledge (or was it communications) can be treated like a monarchy (one rule, top down); communism (everyone told everything) and I also think they mentioned socialism and various other 'ism's. I am a great believer that knowledge sharing, learning, communicating etc needs to be pitched between the 'personal' and 'local' level to be truly sought, discovered, understood and re-used.

The approach I've taken is to move away from large KM repositories or formal structures. Within the environment I work, knowledge is best-placed to be flexible, fluid, local, personal and based around a define community, with visible and active leadership. Anyway, back to the example.

One of our most active communities have regular 'Cappuccino' meetings. These bring together group spokespersons of the community to share and take back key points. The subject matter is primarily technical, at a fairly high level, rather than deep or detailed. The key is to capture sufficient information on key issues in the group, to bring them to the table, and take back the points which are relevant in the local market place.

A local group head had previously challenged Cappuccino Reps to consider the best ways of facilitating knowledge sharing locally and this meeting included a discussion on progress to date.

One group has recently introduced a new series of knowledge sharing meetings and, following the Cappuccino theme, have named them Macchiato meetings! Formal minutes are being taken and circulatedon the communities intranet area. A number of other offices also have technical meetings, sometimes on an ad hoc basis, and others have knowledge/technical slots within general partner/manager meetings. The community leader acknowledged that a little discipline, in terms of regularity, note taking & follow through will make for better knowledge sharing generally, and he encouraged all offices to take steps in this direction.

These very basic physical, personal and local steps has seen increased activity, in terms of chatter, sharing and collaboration. It didn't need a formal central KM department or a matrix of workflow. Just a good community structure, a sense of local engagement and personal responsibility. Community and personal engagement equates to 'localism'

Filed under  //  Knowledge  

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Feb 6 / 11:37am

We don't do workflow

One of our knowledge stakeholders recently asked if we have a 'workflow' process document which is used across the intranet. The fact is we don't - and deliberately so. Let me explain.

Content comes in different shapes and context. Some needs 'locking-down', other content is 'open', while elements develop as it is pushed, modified and enhanced. There is not a 'one solution' fits all process flow within each stream, nor within each site area within a community site. Some communities have areas which are controlled by a central team, and no-one else can update/add. They also have areas which are open and require no authorisation or approval to publish and enhance. Other communities are more centrally controlled with some locked-down areas.

What we do provide is a 'governance structure'. Generally speaking teh governance structure provides visible ownwership for each area of a site. The owner is best placed to determine the requirements of content production for their area - from the user, risk and stream perspective. When we sit down with each 'owner' we then structure the content flow process and build as required. An overall 'steering group' would ideally determine the overall suitability of the workflow, however, experience suggests this is more a rubber stamping process.

Currently many sites are built around a traditional knowledge management approach - the sites are merely manipulation of information already created. This type of governance structure us suitable for this. When/if we look to introduce more 'knowledge transfer/sharing' elements it may be of value to look at adding various processes for each area.

The key thing in all of this, for me, is that whether we talk of process workflow, knowledge sharing, transfer, or management, it only has value if it can result in action: new knowledge generation; new ideas; thoughts. But I think that action is more likely if we are open-minded about where and how it may arise. This may not be an appropriate for some communities that require lock-down on many areas of content, yet maybe something that will develop once the site is launched, adopted and trust develops. But I think that action is more likely if we are open-minded about where it might arise. If we try and predict where it may be, and from which interactions it might come, I think it is most probable that no useful action and value will result in the long term.

Acquiring knowldge has no value - it's what you do with it that provide the value.

Filed under  //  Governance   Intranet Management   Knowledge  

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Feb 3 / 12:43pm

Two tribes

Another response to chieftech excellent blog

Would disagree with the comment on the early intranet tribes. Would suggest the early tribes came from either IT or a knowledge/Information background. Looking at where the new tribes are I see two disinct patterns. One is the 'talking at you tribe' - general intranets that are full of corporate comms and provide very little opportunity to engage or debate with the workforce. The second tribe are the 'talking with you tribe' - looking to build a platform around creating communities, networking, collaboration etc. Sharepoint may be used by IT to regain control of from some of these tribes but eventually they will release this - as they have done in the past. Traditional IT is about control and management of systems. The intranet platform, or whatever it is next called is about spotting, nuturing and replicating value to the business = something IT is just not skilled of doing, nor in fact should they be. 'Too busy to worry about the future' - suggests to me the typical danger we face and maybe the cause of many of our problems. Online generally we are to busy looking for the next 'big thing'. We look for constant change. If we introduced something, then spend time working on enhancing and improving, we may start to satisfy the basic needs of the user which I still think the majority of intranets have not met - a decent search and good people finder.
Filed under  //  Intranet Management  

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Jan 25 / 1:14pm

Seekers of knowledge and wisdon

Enjoyed this post from Chieftech

Isn't this the original role that early intranet managers adopted - bridging that gap between the technology and the business? In early examples these were mainly from the knowledge or information background role that had an understanding of what technology could achieve, but ensured it was the servant, not the master. Over the last few years I agree there has been a growing divide. I am amazed when I speak to 'intranet managers' and they have little knowledge of the platform, search etc. Similarly, those with a technology background should have a far greater understanding of the context and purpose of the information they manage.
I would suggest these business information managers are actually now also outdated. We should no longer talk about knowledge managers, business info shares, transfer, push, pull etc. The introduction of social media is a good start in creating a greater sharing culture but that should not be an end in itself, nor should well-managed business information. The intranet managers, business information managers of 2013 should be equiped to enable a seeking and discovering culture, putting structures in place, in social, physical and virtul spaces to create greater wisdom to solve problems and create solutions that bring value to their clients
Filed under  //  Governance   Knowledge  

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Jan 24 / 1:39pm

When two become one

Got a baby sitter on Saturday so my wife and I went to see 'Up in the clouds' - good film but that's not the point of my post. In one scene  'preppy' rookie employee was giving presentation that focused on the merger of the words 'global' and 'local' to form Glocal!! Stealing my thunder I think. For a while I've garnered a sense that we are looking back towards local solutions to combat the rise of 'global this and that'. The same applies in the world of intranets. Some of our most popular communities are based around strong local connectors, doing local things that matter to the members. Regardles of the 'global' solutions offered (or forced upon them) from new technology, fancy new branding,  etc. The communities work because they know and understand what's required. A know all usability people will say that any site should do the user research etc prior to launch but sometimes you can't please everyone and comprises to fit within the company guidelines. Our local community sites have purposely kept themselvs under the radar to avoid having to conform to global requirements and have remain far healthier than gloabl communities that have grown big and perished.
Filed under  //  Collaboration   Governance   homepage   Intranet Management   Knowledge  

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Jan 22 / 12:50pm

Virtual Taylorism

Posted by email 

Just been watching Paul Miller's Intranet Garden Video blog January 2010 where he quotes Jeff Jarvis considering the idea that intranet managers are "new e-economy " workers within the enterprise and deliver disproportionate value to their employers.

Couldn't agree more (I would say that wouldn't that) but the danger for me is Intranet Managers start to be seen as the 'time and motion' managers similar to the 50's and 60's (see "I'm All Right, Jack" - 1959 award winning social comedy). Many of the elements of Frederick Taylor's work can be seen in way Intranet Managers approach design and usability (not sure what the equivalent would be for the science of shovelling) and will the workplace web in 5 years been seen as virtual 'Taylorism.' I start to see danger signs as an increasingly number of services move online with little support or compassion for the behaviour change.

Filed under  //  Governance   Intranet Management  

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Jan 21 / 2:54am

Hard to meet

Cancellation of meetings is becoming an increasing trend. Good for the firm, in terms of chargeable staff spending time with clients and not us, but it makes us need to think of fresh ideas of how to get time with chargeable staff, making it beneficial for them and the knowledge communities they represent. Our approach has always been to ensure these communities are led by people with experience of client needs/requirements, ensuring their knowledge communities are relevant and valuable to the stream. The mix of face-to-face, webinars, VCN and phone calls has proved a popular mix and from Monday we are offering our stakeholders Yammer to allow increased engagement and collaboration with us.

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Jan 20 / 7:08am

Gold rush on Twitter?

Some years back domain management occupied much of my time, protecting one of our most important IP assets, our domain. I used to receive many flyers, emails and even cold calls on how/why I needed to register something urgently, or Russian spy's were looking to buy-up a potential unprotected domain (I hope this doesn't give the impression I was working during the cold war).

 

Anyway I've become weary of all the demands for land grabs and gold rushes for domains. However, something which is catching my eye is the potential that Twitter may start a gold rush for currently locked-up usernames.

 

Although Twitter didn’t specify a date, a spokesperson said they are planning to release usernames that are either inactive or have been deleted by their former "owners."

Soon we could see a virtual stampede as companies and individuals clamour for coveted Twitter names and themes.

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Jan 20 / 6:02am

No free solution to the digital divide

The Prime Minister's announcement of a free laptop and broadband connection for more than a quarter of a million families is a welcome step towards bridging the digital divide.

 

Inside the firewall we rarely talk about the digital divide (more and more services moving online but employees are still disadvantaged but their lack of knowledge with the browser and the workplace web). In my conversation with employees I am still amazed how many people have no, or poor, connectivity with the workplace web. Whether it be the lack of signals, poor speed or dated technology, I continue to hear of employees struggling with online services.

 

I believe in my job I sometimes forget not everyone has a deep relationship with the web. The cure? Certainly more time and resource given to training users to understand and engage with websites, plus easier interfaces (that's why Yammer is so easy to adopt) and raising the level of technology we use (I get far quicker connection when logging in from home than I do in any office). But all this costs. While we are quick to move services online we are slow to teach, hand-hold and adopt these services with the user.

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Jan 14 / 2:14am

Social Media participation comes from good KS

Since the New year I have seen a growth in requests for 'social media' areas within our intranet (or 'business influence' areas as I would I would prefer to call them). The reason for this? I doubt its people who have suddenly read about social media and want to get on the bandwagon. Most of the requests come from groups who we have engaged with over their knowledge sharing and collaboration strategy. Once we get the high-level commitment to share and collaborate, the next steps is to identified the issue, or gap. In many cases this is a lack of leadership, in terms of knowledge sharing. What better way to provide leadership than to practice what you preach. Hence we start to see some of our business leaders eager to get something started. This is when the 'business influence' tools can then be introduced, with some 'already prepared' protocols, blogging guidelines, and 'participation' document. Within the next few weeks we hope to see one of our largest community leaders beginning a blog, a group on Yammer for over 100 Managers, and a sub-group leader blogging. Maybe 2010 will be a good year for knowledge sharing?

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